Strategic marketing is vital for start-ups seeking to get traction and drive development. If you're a founder battling to stand out to your product or company, it's time to shift your emphasis from item growth to advertising strategy. With the right technique, you can successfully reach and involve your target audience, inevitably driving sales and
Understanding today’s Buyer’s Journey is the Secret to Winning in B2B Marketing - Interview with Mark Donnigan
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit